General Motors (GM) Cover Letter Example and Generator

By Haseeb Kamran, Founder of VeloApply, 8+ years in recruiting · Updated July 2026

What General Motors (GM) is known for

General Motors is one of the world's largest automakers, headquartered in Detroit, Michigan. GM manufactures vehicles under brands including Chevrolet, GMC, Cadillac, and Buick, and has made significant investments in electric vehicles (the Ultium platform), autonomous driving (Cruise), and connected vehicle services. GM's stated vision is a world with zero crashes, zero emissions, and zero congestion.

What General Motors (GM) looks for in candidates

GM values innovation, teamwork, and a commitment to transforming transportation. They look for candidates who are excited about EVs, software-defined vehicles, and the future of mobility. Roles span automotive engineering, software, manufacturing, supply chain, marketing, finance, and autonomous vehicle development. The culture blends automotive tradition with tech-startup energy in its EV and AV divisions.

Tips for your General Motors (GM) cover letter

Reference GM's Ultium EV platform or its autonomous driving work to show genuine interest in the company's direction. For engineering roles, mention experience with electric powertrains, embedded software, battery systems, or autonomous vehicle technology. For business roles, show understanding of the competitive EV landscape and how GM is positioned. Demonstrate that you see GM as a technology company as much as an automaker.

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