By Haseeb Kamran, Founder of VeloApply, 8+ years in recruiting · Updated July 2026
What Loom is known for
Loom is a video messaging platform that lets people record and share short video messages instead of writing long emails or scheduling meetings. Acquired by Atlassian in 2023, Loom is known for its simplicity, its role in enabling asynchronous work, and its focus on making video communication as easy as sending a message.
What Loom looks for in candidates
Loom values clarity, async-first communication, and building tools that save people time. They look for candidates who are excellent communicators, comfortable with distributed work, and passionate about changing how teams collaborate. As part of Atlassian, Loom has access to broader resources while maintaining its product focus.
Tips for your Loom cover letter
Show that you understand why video messaging matters for remote and hybrid teams. For engineering roles, reference experience with video processing, real-time systems, or browser extensions. For product roles, demonstrate how you have improved communication workflows in a previous role. Record a short Loom video as part of your application if the opportunity allows, since it demonstrates product understanding and communication skills simultaneously.
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