By Haseeb Kamran, Founder of VeloApply, 8+ years in recruiting · Updated July 2026
What PepsiCo is known for
PepsiCo is a global food and beverage company with a portfolio that includes Pepsi, Frito-Lay, Gatorade, Quaker, and Tropicana, among many others. Headquartered in Purchase, New York, PepsiCo generates tens of billions in annual revenue and operates in more than 200 countries. The company has invested in healthier product lines, sustainability, and digital transformation.
What PepsiCo looks for in candidates
PepsiCo values performance with purpose, combining business results with a commitment to sustainability, health, and community. They look for candidates who can operate in a global, matrixed organization, bring consumer insight, and drive results. Roles span marketing, supply chain, R&D, finance, technology, and sales. The culture is competitive but purpose-driven.
Tips for your PepsiCo cover letter
Reference PepsiCo's specific brands or sustainability initiatives rather than talking about beverages generically. For marketing roles, demonstrate consumer insight and brand management experience. For supply chain or operations roles, show experience with large-scale manufacturing or logistics. For technology roles, mention digital transformation, e-commerce, or data analytics experience in a CPG context. PepsiCo values candidates who understand how brands connect with consumers.
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