By Haseeb Kamran, Founder of VeloApply, 8+ years in recruiting · Updated July 2026
What Target is known for
Target is one of the largest retail companies in the United States, operating nearly 2,000 stores and a growing e-commerce business. Headquartered in Minneapolis, Minnesota, Target is known for affordable style, strong private-label brands (like Good & Gather and Threshold), and a guest-first culture that differentiates it from discount competitors.
What Target looks for in candidates
Target values inclusivity, creativity, and a relentless focus on the guest (customer) experience. They look for candidates who are energetic, team-oriented, and passionate about retail. The company invests in technology, supply chain innovation, and store experience design. Roles span merchandising, supply chain, technology, marketing, stores, and corporate functions.
Tips for your Target cover letter
Show that you understand what makes Target different from Walmart or Amazon: the combination of design, value, and guest experience. For technology roles, reference experience with e-commerce platforms, supply chain systems, or retail technology. For merchandising or marketing roles, demonstrate consumer insight and brand thinking. Target calls customers guests, so use that language in your letter to show cultural alignment.
Write your Target cover letter faster with VeloApply
VeloApply reads the Target job description, generates a tailored cover letter, and lets you review before submitting. Start with a draft matched to the role instead of a blank page.
Generate your Target cover letter free →
More cover letter guides