By Haseeb Kamran, Founder of VeloApply, 8+ years in recruiting · Updated July 2026
What Ford is known for
Ford Motor Company is one of the oldest and largest automakers in the world, headquartered in Dearborn, Michigan. Ford is known for making vehicles accessible to everyday Americans, from the original Model T to the modern F-150, America's best-selling vehicle for decades. The company is now investing heavily in electric vehicles (like the Mustang Mach-E and F-150 Lightning), autonomous driving, and software-defined vehicles.
What Ford looks for in candidates
Ford values innovation, grit, and a commitment to serving customers. They look for candidates who are excited about the future of transportation and can bring both engineering and entrepreneurial thinking to a legacy company going through transformation. Roles span automotive engineering, software, manufacturing, supply chain, marketing, and finance.
Tips for your Ford cover letter
Reference Ford's specific EV strategy or a recent vehicle launch to show you have done your research. For engineering roles, mention experience with electric powertrains, battery technology, embedded software, or connected vehicle platforms. For business roles, demonstrate understanding of the auto industry's transformation from hardware to software. Show that you appreciate Ford's heritage while being excited about its future direction.
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